February 5, 2025
A UK children’s books company reached out to Fiscal IOR when they decided to expand into the US. They faced a significant challenge: navigating the complexities of US customs regulations. The company had already gained widespread success in the UK, including backing from the TV show “Dragon’s Den.” However, expanding into a new market like the US posed a new set of hurdles, particularly around customs compliance and import regulations.
The challenge
For a business looking to expand internationally, the process of getting products into a new country can be daunting. In the US, customs rules require that a US-based company appear on import documents, complicating matters for foreign companies. The company had three options:
1. Have the end customer in the US acts as the Importer of Record (IOR) – The book brand was shipping to a third-party logistics (3PL) warehouse, but as is often the case, the warehouse refused to act as the IOR because they do not want to be liable for duties and taxes
2. Set up its own US entity - This is a costly and time-consuming option and creates further admin for the shipper.
3. Engage an outside provider to act as the importer of record - This is the most seamless solution and requires finding a reliable partner willing to take on responsibility for the import. Fortunately, Fiscal IOR provides this service.
The solution
The book brand chose the third option and partnered with Fiscal IOR to act as their importer of record in the US. This partnership allowed the company to:
- Clear their goods into the US compliantly and efficiently
- Deliver the goods without the recipient having to appear as the IOR
- Continue the process for future shipments
The Result: A Successful US Market Entry
This book brand successfully shipped a large quantity of books into the US, which are now being distributed to customers around the US. They have avoided the significant costs and administrative burdens of establishing a US entity, while ensuring compliance with all relevant regulations.
Ready to Expand Your Business into the US?
If your company is planning to enter the US market but is unsure about navigating customs regulations, Fiscal IOR can help. Contact us today to learn how we can support your business in achieving a smooth and compliant market entry.